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will not reveal how big the original investment in its project was.The only thing known is that the start-up received money from the Fast Lane Ventures fund, whose standard seed investment is between 0,000 and

will not reveal how big the original investment in its project was.The only thing known is that the start-up received money from the Fast Lane Ventures fund, whose standard seed investment is between $500,000 and $1 million. Ventures and UMJ Russia, and the total amount invested is upwards of $2 million, company sources say.The chief matchmaker on the Russian Internet Experts believe that the “serious relationships” segment of the Russian online dating market remains relatively free: there is no clear leader, so there is scope for developing the business.Fast Lane Ventures explained it like this: the reason why they invested in is that, as a company, they believe the “serious dating” niche, which is just beginning to build up popularity, is extremely promising.has already started working toward securing a monopoly position and dominating the niche.At the end of last year the company acquired the premium dating site In the two years since its launch, the online start-up has brought thousands of couples together, generated $2 million in investments and begun swallowing up its competitors.

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will not reveal how big the original investment in its project was.

The only thing known is that the start-up received money from the Fast Lane Ventures fund, whose standard seed investment is between $500,000 and $1 million. Ventures and UMJ Russia, and the total amount invested is upwards of $2 million, company sources say.

million. Ventures and UMJ Russia, and the total amount invested is upwards of million, company sources say.The chief matchmaker on the Russian Internet Experts believe that the “serious relationships” segment of the Russian online dating market remains relatively free: there is no clear leader, so there is scope for developing the business.Fast Lane Ventures explained it like this: the reason why they invested in is that, as a company, they believe the “serious dating” niche, which is just beginning to build up popularity, is extremely promising.has already started working toward securing a monopoly position and dominating the niche.At the end of last year the company acquired the premium dating site In the two years since its launch, the online start-up has brought thousands of couples together, generated million in investments and begun swallowing up its competitors.

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“But it soon became clear that the e Harmony business model in its pure form would not work in the Russian dating market.” Thus, made some radical changes to the site’s design and content.He sees two reasons for this: first, the subscription model (where the user pays for the service on a monthly basis) is not widely used or popular in Russia, given that Russians are accustomed to paying and for presents or for moving up in rankings; second, in so-called casual dating, users are looking for more brief contacts and constantly returning to the service, unlike on “serious dating” sites, where users find a partner and leave the field.At the same time, Medvedev thinks that has a big plus in the form of its target audience, since the “serious relationship” audience is older and more motivated — and consequently more likely to pay.Dating sites were regarded as the least reliable source of information: no more than 12 percent of respondents trusted them.According to Add Venture’s Maxim Medvedev, the “traditional” model of dating service on the Internet (such as the Loveplanet, Mamba and other websites) is more attractive than sites like Teamo.ru, from an investment point of view.

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