Some major product news from veteran anti-tracking search engine Duck Duck Go: Today it’s launched revamped mobile apps and browser extensions that bake in a tracker blocker for third party sites, and include a suite of other privacy features intended to help users keep surfing privately as they navigate around the web.
The apps and browser extensions are available globally for Android, i OS, Chrome, Firefox and Safari as of now.
“In general, I think that privacy is mainstream and people want simple, seamless solutions and they just don’t exist — until now,” he continues, adding: “We expect most of our search engine users to accept and use the extension and the app because it really extends their privacy protection.
“Because while consent will be required in much more vigorous ways, I think that they’re going to push that through their products.
So instead of just saying something generic — like it’s ‘blocking 25 trackers’, as a typical anti-tracker tool might — users of DDG’s tool will be told which tracker networks are being blocked and “what their purpose is”. of filter bubble and pervasive ads those emotionally resonant with people and they’d like to get rid of them. In the European Union, an updated online privacy framework, GDPR, will apply from May.
This regulation makes explicit mention of online profiling, including a right for people to object to this kind of activity — and some privacy experts suggest it could cause big upheavals for adtech and online profiling.
“I think people are aware now that hidden trackers are around, and slurping up their personal information.
What they don’t realize, though, is how pervasive Google and Facebook trackers are,” he suggests.