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Creating content is much easier once you understand your webinar basics.

With the advent of Google Hangouts on Air, it’s possible to run webinars for free. It can be a little tricky if you don’t know what you’re doing, but this post will give you all the information you need for a confident start.

You see all those fancy schmantzy bloggers offering webinars. After all, webinars are supposed to be the hottest thing on the Net. I’m here to tell you something: the world of webinars has changed. So if you want to rise above the mass of wannabe bloggers, running webinars is a savvy option. Unfortunately, I headed into my first webinar ever with the attitude, “I haven’t got time to practice, but, hey, it can’t be so difficult! We agreed to meet up as presenters in the software’s “green room” a few minutes before kickoff. I waited a few minutes and then started the webinar without him. After a little while, I said to the participants: “Er… And I’ll tell you exactly what you need to know to run successful online events.

And everyone and their cat is queuing up to watch them. Here are the benefits: But if webinars are so damn sexy, why don’t more bloggers use them? But first, let’s consider what content to choose for a webinar.

For killer webinars, the classic three-act structure works best.

The first act is the introduction which includes your story of why you’re passionate about the topic.

Here is my blueprint for forty-minute webinars: A key part of your main presentation is the last five-minute stretch. If your webinar is educational or inspirational, suggest one simple action your viewers can do today. Ask them to sign up for your email list or your Facebook page.

Click on your event and select button on your HOA to make your webinar go live.

You can download an essential report on how to troubleshoot webinars using Hangouts on Air. Now that you’ve come to grips with the technical side of webinars, let’s get creative and give shape to your content.

If you’re using your webinar to sell a product, use the last five minutes before the Q&A to explain how the product solves a problem you’ve been talking about, and encourage people to buy it now. First, create a rough outline of the introduction and the main presentation with headings, subheadings, and bullet points.

Next, decide on an approximate length of each section so that you can work out how many slides you need — five slides per minute is about right.

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