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Wolfe, in which women must make the first move, nudity is verboten and kindness is part of the company mission.
If you are the millennial version of a Sensitive New Age Guy, to quote Christine Lavin — or a woman who wants to date one — you’re on Bumble. Wolfe, a founder of the better-known rival dating app Tinder, which was the subject of a damning Vanity Fair article suggesting that it promotes hookup culture disadvantageous to women, left the company in a tangled manner stemming from her relationship and subsequent breakup with another founder, Justin Mateen.
Specifically, how to eradicate all three.“Let’s think of it in terms of product,” said Whitney Wolfe, 27, perusing the office bookshelf and pulling down a book called “Date-Onomics.” Around her, young women were squeezed onto couches and seated cross-legged on the floor, tapping on their laptops. How can we remind people what it’s like to be on the other side?
”This is the headquarters of Bumble, the two-year-old dating app created by Ms.
“It strikes me as just another thing that we as women have to do,” Meredith Fineman, a digital strategist in Washington, said with some weariness.Others felt that she had manipulated her way to power and that the text messages showed her to be as volatile as any angry ex.“For a good amount of time I didn’t feel like me,” she said.“And I think eventually my subconscious just said, ‘Go to work.But have we really moved on from the old-school rules of attraction? Wolfe thinks technology turned the traditional mating dance into more of a rumble.“I’d read a lot about the psychology around rejection and insecurity, and I had noticed that when people feel insecure or rejected, they behave aggressively, erratically,” she said.