Dating love site in 2016
And last year, with the acquisition of JSwipe, it branched out into the Tinder-like market of users who swipe left or right to find love.“Every Jew knows someone who knows someone who met on JDate,” said Aaron Young, Spark’s former vice president for business development and strategic partnerships.But, as can sometimes be the case with online daters themselves, all is not what it seems. Welcome to the simplest online dating site to date, flirt, or just chat with Online singles.It's free to register, view photos, and send messages to single Online men and women in your area!In August, Spark sold 16 percent of its stock to the investment firm Peak6, laid off workers and closed its Israel office.But Brad Goldberg, president of Peak6 and Spark’s new board director as of August, said that through modernizing the company’s technology and focusing on how to effectively market its two best known sites — JDate and Christian Mingle — the company will adapt and “take advantage of the changing industry landscape.”JDate was created in 1997 in a West Los Angeles condominium; Christian Mingle was added in 2001.
Spark Networks, of course, already offers niche products, but Lisa Mc Lafferty, Spark’s new chief revenue officer and chief marketing officer at Peak6, says its aim is now to “refresh the brand.”“Over the last few rounds of management, the brand got a little lost,” she said.
Since 2011, Spark Networks has been led by a rotating array of chief executives — four over five years.
It was also involved in an ugly legal fight over the letter J in JSwipe, and its share price recently dropped to under a dollar from a high of .92 in May 2013.
Other tensions are pulling at the online dating industry.
Do consumers want to find a special someone or just anyone?